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Our values are deeply rooted in doing what’s right for community and nature — as farmers, as herbalists, as stewards, as educators and as employers — just as they were back in 1979.
As farmers, we work in balance with nature, as Regenerative Organic farmers and a United Plant Savers Botanical Sanctuary. We do right from the soil up, as a part of the ecosystem at large, to help slow and reverse climate change as much as we can.
As herbalists, we are grounded by a deeply held trust in nature and follow industry updates from the American Herbal Products Association. We support fellow herbalists and groups like the American Botanical Council and United Plant Savers, to honor our heritage and safeguard our future.
As stewards, we protect and preserve our own community as well as those we impact, as a Certified B Corporation. Our values-driven leaders plan for the long term, and we do our part to have a positive influence on the world.
As educators, we share our wisdom and never stop learning, cultivating plants not only for profits but to preserve traditional knowledge. We seek to inspire and inform consumers and retailers, and, through our Herbaculture Internship Program, the next generation of herbalists.
As employers, we balance purpose with profit, treating our employees with respect and gratitude. We strive for abundance, providing comprehensive benefits like living wages, company-paid medical insurance, matching 401(k) contributions and profit sharing.
